3 ways chatbots boost business
A chatbot is a computer program or an artificial intelligence (AI) that communicates with a customer via text or voice. Most communication with chatbots are in text messaging apps.
Chatbots have received flack over the years. Since they are a relatively new technology, many of the kinks had to be worked out through testing and user feedback. But don’t let that scare you from using chatbots. Bots with AI learn with every user interaction, which means chatbots are more responsive and intelligent now than ever before. Here are 3 reasons to consider adding chatbots to your business:
- 24/7 customer service: Since the majority of online purchases happen after 8 p.m., according to Workarea, overnight customer service is necessary, whether your business is product- or service-based. To reduce the possibility of losing business, having customer service representatives available to respond to customers online is vital. Paying employees to respond to customers in the evening is often not cost-effective, but using chatbots is. Plus, chatbots never sleep. When a customer has a basic question after your office is closed, a chatbot can answer a string of questions for the customer. This improves overall customer service and increases the likelihood of having the customer return for your product or service.
- Meet customers where they are: While the number of app downloads increases every year, according to Business of Apps, the majority of customers use the same nine apps daily, often deleting an app when they no longer need it. What do customers always keep on their smart devices? Their messaging apps. Allowing customers to communicate with your business through chatbots on their chosen messaging app will ensure they ask questions that may be inhibiting them from purchasing your product or service. No subscriptions or downloads necessary.
- Simplify and shorten the shopping experience: Customers want to purchase what they need quickly and easily, but websites can be confusing and overwhelming, especially for a new customer. Instead of searching for what they need on your business’s website, they can instead ask the chatbot. The chatbot, through a series of responsive questions, will search the website for the customer according to their requests – which they are able to do in a much shorter time than a person – and provide them answers to their questions and pinpoint the respective product or service on your website, all from the messaging app.
In a world where advertising is obnoxiously abundant, chatbots are a simplifying necessity amidst the chaos. Chatbots don’t popup to annoy customers. They solely seek to help customers by answering their questions. Chatbots are created to help the customer, period.
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